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Media Relations | Social Media | Event Production | Project Management
mediaRelations MEDIA RELATIONS

After learning the ropes at larger publicity firms, The Press House founder Dawn Kamerling became driven by the need for more personal and attentive service in the largely impersonal world of publicity. With little more than a telephone and a large dose of natural talent, Dawn birthed the company on the floor of her Belmont, Massachusetts apartment in 2001. After acquiring a few much-needed pieces of office furniture and a devoted, similarly hard-working staff, The Press House has grown into a living, breathing entity, centering around Dawn and her staff’s glowing passion for their craft and the energy and inspiration they always offers her clients. Since the conception of The Press House, Dawn has lent her expertise to several music industry panels, penned articles on publicity and self-promotion, and consulted for several record labels and start-up PR firms. She has also led workshops on how to promote yourself as an artist for CD Baby and The Kaui Music Festival.

Recently, The Press House has expanded from a music-based boutique PR firm to a full-service company that offers an exciting new lifestyle division- film and restaurant publicity, interactive marketing, and event planning. While The Press House will always be music-based and have music at the core of its heart, we are thrilled to be expanding our horizons and be taking our talent and securely established relationships with both our clients and the media into new territory.

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newMedia

SOCIAL MEDIA

We live in a rapidly moving digital age where the majority of information revolves around the Internet. The Press House recognizes this fact and is devoted to using it to our advantage when promoting clients rather than solely sticking to traditional methods of promotion. We have worked with the interactive world from the beginning of the Internet craze, starting out on the ground floor and building lasting relationships with everyone from small bloggers to influential tastemakers to publishers and marketing directors. We have a fluent understanding of how all the pieces can be fit together to make your project a complete picture.

By specifically targeting Internet media like blogs, social networking sites, online press rooms, and podcasts, we specialize in building awareness and credibility for your project in every corner of the online world in hopes of opening doors to new, receptive audiences. We use every aspect of this Internet promotion to create viral marketing campaigns that ensure a sweeping online buzz for your project to bolster event attendance, grab new fans, and attract tastemakers. We also build and manage pages on all the major social networking sites like Myspace, Facebook and iLike, using them to build a solid fanbase, offer contest giveaways and come up with new, nifty ideas that will separate you from competition.

The Press House will also handle your advertising budgets and ad placements, ensuing that your goal of wide visibility is paired with the least amount of money leaving your bank account.

The Press House will also handle your advertising budgets and ad placements, ensuing that your goal of wide visibility is paired with the least amount of money leaving your bank account.


Services Include:


Industry press page design & management
      • Permanent Download links for Press photos, audio, etc.
      • Latest Press included in page

HTML Newsletters

Social Networking Site Calibration
      • Myspace Redesign
      • Friend Request campaigns
      • Facebook / Twitter / Myspace connectivity
      • News / Press management

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eventProduction

EVENT PRODUCTION

The Press House has worked in the event industry for seven years and we have vast experience planning a wide variety of events, including restaurant openings, CD release parties, celebrity-filled red carpet film premieres, company anniversary parties, charity fundraisers and film and music festivals. We are responsible for every detail that goes into your event, from the first phone call to the final clean-up crew, and we have a huge list of contacts - vendors, celebrities, charities, and sponsors - to select exactly the right tone for your event. We will book the venue, hire any necessarily vendors, like catering, photographers, and music, and even bring in an event designer depending on the scale of the event. No event or budget is too big or too small for us to handle. Let us worry about the details of your night so you don’t have to. Some of our past events include: Hollywood Short Film Festival; Kauai Music Festival; Nemo Boston; Tourette Syndrome Rocks: A Benefit for The Tourette Syndrome Association; The Gift: Fundraiser for Pediatric AIDs; Vinas Restaurant Opening (Williamsburg, NY); and SPIN Magazine and Mountain Dew presents: The Kingdom of Ultimate Power screening.

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projectManagement

PROJECT MANAGEMENT

Outside of the scope of PR and Marketing, what are your goals as an artist?

Whether you are planning to release a new record or film, putting a tour together, or want to get your project into the hands of the right music supervisor; The Press House can combine your ideas and goals to create a road map to success and the achievement of tangible, real-world results. Working within your budgets and timelines, we can customize a package to manage both you and your project as a stand-alone, or in tandem with our PR and marketing services. Either way, we will utilize our extensive network of contacts, and 13 years of experience in the entertainment industry to help take your project to the next level.

Following an initial consultation, we help you solidify your ideas and goals into realistic and achievable benchmarks. We will work with you, pairing you and your goals with key players in your industry to help further your career and achieve the desired goals of the project at hand.

The Press House has extensive relationships in areas such as Licensing, Publishing, A&R, Labels, Agents, Performance Rights Organizations, Radio Promotion, Music Supervision, Production, Styling, Design, Photography, as well as years of experience in the world of Sponsorship and Endorsement opportunities.

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